Fashion illustrations are usually used in fashion magazines or advertisings, they are origination with illustration, drawing and painting. At the beginning of 20th century was the golden age of illustrations. Undoubtedly, illustrations are the most important visual experience of Enlightenment, and they play essential roles of fashion magazines at that period. However, after the invention of photography, fashion illustrations were weakened in fashion area.
Nowadays, with the development of technology, different designers use diverse performance styles and techniques to express fashion, fashion illustrations re-become popular. In recent years, to be artists, some illustrators are increasingly favored by many popular fashion brands. These brands often invite some illustrators who has unique style of painting to draw some fashion show advertising pictures. Sometimes, they even use fashion illustrations instead of common model show to advertise their brands. For example, Kelly Smith is a typical fashion illustrator in Australia, and she has graduated from Tasmania College of Arts (Katarina, 2011). Her art works are famous for natural and simple style, and her majority of creative inspiration comes from super models and film stars. In addition, many famous fashion brands such as Chanel, Fendi, Givenchy and so on, have used her illustrations to advertise their productions ( Catalogue, 2012). From I have described above, it is easy to see that fashion illustrations become popular and famous both in fashion and art area.
Reference List:
Catalogue blog: An Interview with fashion Illustrator Kelly Smith. (2012). Retrieved from http://cataloguemagazine.blogspot.com.au/2013/04/blog-post.html
Katarina. (2011). Design Float Blog: fashion illustration by Kelly Smith. Retrieved from http://www.designfloat.com/blog/2011/10/11/illustrations-kelly-smith-fashion/